ZoomInfo vs. Lusha (2026): Enterprise Intelligence vs. Affordable Contacts
Two of the biggest names in B2B contact data, but at very different price points. We'll break down the honest pros and cons of each—plus show you a third option built specifically for local leads.
The Bottom Line
A quick summary before we dive deep.
Enterprise sales intelligence platform
The gold standard for enterprise B2B data with 260M+ contacts, buyer intent signals, sales engagement tools, and deep firmographic data. Starts at $14,995/year with annual contracts only. Best for mid-market and enterprise sales teams with real budget.
Affordable B2B contact finder
A lightweight, affordable alternative with 100M+ business profiles, a popular Chrome extension for LinkedIn prospecting, and per-seat pricing starting at ~$22/user/month. Great for individual reps and small teams who need quick contact lookups.
ZoomInfo vs. Lusha: Feature Breakdown
Same category, very different tools. Here's how they actually compare.
ZoomInfo has a significantly larger and deeper database, especially for enterprise contacts.
ZoomInfo invests heavily in data verification. Lusha relies partly on crowdsourced data from its user community.
ZoomInfo's intent data is a major differentiator. Lusha has added basic intent but it's not as robust.
Lusha's Chrome extension is its killer feature. Quick, lightweight LinkedIn prospecting that reps love.
ZoomInfo is an all-in-one platform. Lusha is primarily a data tool that plugs into your existing stack.
Lusha wins on simplicity. ZoomInfo is powerful but requires training and onboarding to use effectively.
Neither platform covers local businesses well. Both are built for corporate B2B, not Main Street.
Lusha offers far more flexibility. ZoomInfo locks you into expensive annual commitments.
Pricing Comparison
This is where things get interesting. ZoomInfo and Lusha are in completely different price brackets.
5,000 annual bulk credits
10,000 annual bulk credits + intent
10,000 credits + full feature suite
Per seat add-on
Annual contracts only. No monthly option. Hidden costs include add-ons (Enrich: ~$15K/yr, Global Data: ~$10K/yr) and 10-20% auto-renewal increases.
70 credits/mo
3,000 credits/yr per user
7,200 credits/yr per user
Custom credits + features
Per-seat, monthly or annual. Annual billing saves ~25%. A 5-person team on Premium = ~$262/mo. Credits are consumed per contact reveal.
The Problem with Both
If you're selling to local businesses, neither platform was built for you.
ZoomInfo's Gap
ZoomInfo is the gold standard for enterprise sales intelligence. But it's built to help you sell to other corporations—not to the plumber down the street or the salon owner across town.
- ✕$15K/year minimum—overkill if you sell to SMBs.
- ✕Database skews toward corporate contacts, not local business owners.
- ✕No Google Maps discovery—can't find businesses by location and category.
Lusha's Gap
Lusha is great for quickly finding contact info on LinkedIn. But LinkedIn is where corporate professionals hang out—not where you'll find the restaurant owner or HVAC company.
- ✕LinkedIn-dependent—most local business owners aren't active there.
- ✕No way to search by business type or geography—you need a name first.
- ✕No AI research or enrichment beyond basic contact details.
What if you need local business leads instead?
ZoomInfo and Lusha are both built for corporate B2B. But if you sell to local businesses—the plumber, the dentist, the restaurant owner—neither one will help. LocalStitch was built from the ground up for local lead generation.
- Discover leads from Google Maps—search by category and location
- AI agents research each business automatically
- Waterfall enrichment finds verified owner emails and phones
- Flat pricing from $49/mo—no per-seat fees, no annual lock-in
Pick the Right Tool
Each platform has its sweet spot. Here's who should use what.
Choose ZoomInfo if you...
- Sell to mid-market and enterprise companies
- Need buyer intent data to time your outreach
- Want built-in sales engagement tools
- Have $15K+ annual budget for data tools
Choose Lusha if you...
- Prospect heavily on LinkedIn
- Need a quick, lightweight contact finder
- Want affordable per-seat pricing
- Don't need a full sales engagement suite
Choose LocalStitch if you...
- Sell to local SMBs, not corporations
- Want to find leads by location and category
- Need AI to research and qualify each lead
- Prefer flat pricing with no annual lock-in
The Bottom Line
ZoomInfo is the most comprehensive B2B sales intelligence platform on the market. If you have the budget and you're selling into enterprises, it's hard to beat. Lusha is a smart, affordable alternative for reps who live on LinkedIn and just need quick contact data without the enterprise overhead.
But if your customers are local businesses—the dentist, the auto shop, the landscaper—neither ZoomInfo nor Lusha was built for you. Their databases are corporate-focused. Joe's Plumbing isn't in ZoomInfo's 260M contacts, and the owner of that new taco spot isn't on LinkedIn for Lusha to find.
LocalStitch takes a completely different approach. Instead of scraping LinkedIn or building corporate org charts, it discovers businesses from Google Maps, uses AI to research each one, and finds verified contact info through waterfall enrichment. It's purpose-built for the local lead generation use case that ZoomInfo and Lusha simply don't cover.
Ready to Try a Better Approach?
If you're selling to local businesses, LocalStitch was built for you. Plans starting at $49/month.