LocalStitch vs. ZoomInfo (2026): Which is Right for You?
ZoomInfo's 260M+ contact database and intent data are built for enterprise sales teams with $15K+ budgets. But if you sell to local plumbers, restaurants, and salons, those contacts aren't in ZoomInfo. LocalStitch finds them.
The Bottom Line
A quick summary before we dive deep.
Local business lead intelligence
Built specifically for finding and enriching local businesses. Google Maps extraction, AI research agents, and waterfall enrichment give you verified contacts at any local business—plumbers, dentists, restaurants, contractors, you name it. Starts at $0/month with no annual contract.
Enterprise B2B sales intelligence platform
The gold standard for enterprise B2B data. 260M+ contacts, buyer intent signals, sales engagement tools, and deep CRM integrations. Built for Fortune 500 sales floors targeting corporate decision-makers. Starts at $14,995/year with annual contracts required.
Find the businesses ZoomInfo doesn't track
ZoomInfo's 260M contacts are sourced from corporate filings, LinkedIn, and enterprise data partnerships. That's incredible for selling to VP of Sales at Salesforce. But the owner of Mike's Auto Repair? He's not in ZoomInfo. He is on Google Maps.
- Pull any business from Google Maps in seconds
- 3,500+ indexed local business categories
- Location-based search (radius, city, zip)
- Real-time data, not quarterly database refreshes
Deep research without the enterprise complexity
ZoomInfo's Copilot is impressive for enterprise workflows. But LocalStitch's AI agents are purpose-built for local business research—digging through websites, social profiles, and reviews to answer your specific questions about each business.
- "What services do they offer?"
- "Do they have online booking?"
- "How many locations do they have?"
- Run at scale across your entire list
The Full Breakdown
Different tools for different markets. Here's the honest comparison.
LocalStitch specializes in local SMBs. ZoomInfo specializes in enterprise sales intelligence.
ZoomInfo has a massive corporate database. LocalStitch discovers local businesses in real-time from Google Maps.
ZoomInfo's database is built from corporate sources. Local business owners rarely appear in enterprise databases.
ZoomInfo's intent data tracks which companies are researching topics relevant to your product. LocalStitch doesn't offer this.
LocalStitch's AI researches individual local businesses. ZoomInfo's Copilot optimizes enterprise sales workflows.
ZoomInfo includes built-in engagement tools. LocalStitch focuses on data and integrates with your existing stack.
ZoomInfo's static database is massive. LocalStitch pulls fresh data from Google Maps on demand.
ZoomInfo costs 100x more and requires an annual commitment. LocalStitch is pay-as-you-go.
Pricing Comparison
ZoomInfo is priced for enterprise budgets. LocalStitch is priced for everyone else.
10 searches, 25 credits
Unlimited searches, 5K credits
Unlimited searches, 10K credits
Team-wide pricing. One price, unlimited users. No annual contract. Cancel anytime.
5,000 bulk credits/year
10,000 bulk credits/year
10,000 bulk credits + intent data
Annual contracts required. Additional users start at $1,500/yr each. Prices often increase 10-20% at renewal.
Pick the Right Tool
Choose LocalStitch if you...
- Sell to local businesses (restaurants, contractors, salons, etc.)
- Don’t have $15K+ for a sales data platform
- Need to discover businesses, not just search a static database
- Want AI that researches what each local business actually does
- Prefer month-to-month billing with no annual lock-in
Choose ZoomInfo if you...
- Sell to enterprise companies and corporate decision-makers
- Need buyer intent data and topic-based signals
- Want an all-in-one platform (data + engagement + analytics)
- Have budget for $15K-$40K/year in sales tools
- Need deep CRM integrations with Salesforce, HubSpot, etc.
The Bottom Line
ZoomInfo is the industry leader in enterprise B2B intelligence—and for good reason. Their 260M+ contact database, buyer intent signals, and sales engagement tools are best-in-class for teams selling to Fortune 500 companies and mid-market enterprises. If that's your world, ZoomInfo is hard to beat.
But if you sell to local businesses, ZoomInfo is the wrong tool at the wrong price. The owner of a local roofing company, pizza shop, or dental practice isn't in their enterprise database. And spending $15K/year to find that out is an expensive lesson.
LocalStitch is built specifically for local lead generation. Pull any business from Google Maps, enrich with verified contacts, and use AI to research what each business actually does—all for less than what ZoomInfo charges for a single month of their cheapest plan. If your market is Main Street, not Wall Street, LocalStitch gets you there at a fraction of the cost.
Start Finding Local Leads Today
Plans starting at $49/month. Cancel anytime.