LocalStitch vs. Instantly (2026): Which is Right for You?
Instantly is a best-in-class cold email platform. LocalStitch is a local lead discovery engine. They solve different problems—and they actually work great together.
The Bottom Line
A quick summary before we dive deep.
Local lead discovery + enrichment platform
Discover local businesses from Google Maps, enrich them with verified contacts and AI research, then export to your outreach tool. Purpose-built for finding leads that don't show up in traditional B2B databases—your neighborhood plumber, the new bakery downtown, the HVAC company with 200 Google reviews.
Cold email outreach + B2B lead finder
Send cold emails at scale with unlimited email accounts, automated warmup, and smart deliverability tools. The B2B Lead Finder bolt-on gives you access to 450M+ contacts—excellent for reaching tech companies, SaaS founders, and enterprise decision-makers. Less effective for finding local SMBs.
Find the leads that Instantly's database can't
Instantly's B2B Lead Finder is great for tech companies and enterprise contacts. But Joe's Plumbing in Tampa? The new CrossFit gym in Austin? They're not in a B2B database. LocalStitch pulls them straight from Google Maps—in real time.
- Search any category + location ("Roofers in Phoenix")
- 3,500+ indexed business categories
- Real-time Google Maps extraction—always fresh data
- No pre-existing list or domain required
Know every lead before you hit send
Instantly helps you personalize email copy with AI. LocalStitch goes deeper—AI research agents crawl each business's website, reviews, and social profiles to answer your custom questions before you ever write the email.
- "Do they have an online booking system?"
- "What services do they list on their website?"
- "How many Google reviews do they have?"
- Run any custom prompt across thousands of leads
The Full Breakdown
Different tools for different jobs. Here's the honest comparison.
Pricing Comparison
Instantly splits lead finding and email sending into separate subscriptions. LocalStitch bundles discovery + enrichment into one.
10 searches, 25 credits
Unlimited searches, 5K credits
Unlimited searches, 10K credits
Team-wide pricing. One price, unlimited users. Discovery, enrichment, and AI research all included.
1K verified leads/mo
5K verified leads/mo
Unlimited email accounts, 5K emails/mo
Unlimited accounts, 25K emails/mo
Separate subscriptions. Lead finding and email sending are different products. Most users need both, starting at $77/mo combined.
Pick the Right Tool
Choose LocalStitch if you...
- Sell to local businesses (restaurants, contractors, clinics)
- Need to discover leads, not just email them
- Want AI to research each business before outreach
- Need phone numbers in addition to emails
- Want to find leads by category + location, not by company name
Choose Instantly if you...
- Already have a lead list and need to send cold emails
- Target tech companies, SaaS, or enterprise contacts
- Need email warmup and deliverability optimization
- Want to scale outreach across unlimited email accounts
- Run an agency managing multiple client campaigns
The Bottom Line
Instantly is one of the best cold email platforms on the market. The email warmup is excellent, unlimited sending accounts are a game-changer for agencies, and the pricing for outreach is genuinely affordable. With 35,000+ customers, they've earned their reputation.
But if you sell to local businesses, Instantly's B2B Lead Finder isn't built for you. Their 450M+ contact database is incredible for finding VP-level contacts at tech companies. It's not where you'll find the owner of a roofing company in Denver or the manager of a pizza shop in Brooklyn. Local businesses live on Google Maps, not in B2B databases.
The best setup? Use LocalStitch to discover and research local leads, then export them to Instantly to send cold email at scale. LocalStitch builds the list. Instantly sends the emails. Together, they cover the entire local outreach workflow—from discovery to inbox.
Start Finding Local Leads Today
Plans starting at $49/month. Cancel anytime.