LocalStitch vs. Clay (2026): Which is Right for You?
Clay is a powerful automation platform with 100+ data providers and deep workflow customization. But if you sell to local businesses, you don't need a build-it-yourself platform. You need leads.
The Bottom Line
A quick summary before we dive deep.
Purpose-built local lead intelligence
Built specifically for finding and enriching local businesses. Google Maps extraction, AI research agents, and waterfall enrichment give you verified contacts at any local business. No workflow setup required—search, enrich, export. Done.
AI-powered data enrichment & automation platform
A highly flexible automation platform that connects 100+ data providers with powerful workflow builders. Incredible for enterprise B2B teams who need custom enrichment pipelines. But the flexibility comes with complexity—and a price tag starting at $149/mo for just 2,000 credits.
Skip the workflow. Just find leads.
Clay requires you to build a "table" and configure enrichment steps before you see a single lead. LocalStitch gives you local businesses in seconds—search by category and location, get results immediately.
- Pull any business from Google Maps instantly
- 3,500+ indexed local business categories
- No workflow setup or configuration needed
- Location-based search (radius, city, zip)
AI research without the spreadsheet gymnastics
Clay's Claygent is powerful—but it requires configuring prompts, mapping columns, and managing credit costs per action. LocalStitch's AI research agents let you ask plain-English questions across your entire lead list with one click.
- "What services do they offer?"
- "Do they have an online booking system?"
- "How many locations do they have?"
- Run at scale across your entire list
The Full Breakdown
Different tools for different jobs. Here's the honest comparison.
Pricing Comparison
Clay's credit system gets expensive fast—especially for phone lookups and enrichment. LocalStitch keeps it simple.
10 searches, 25 credits
Unlimited searches, 5K credits
Unlimited searches, 10K credits
Team-wide pricing. One price, unlimited users. Simple credit system—no per-action cost variations.
100 credits/mo
2,000 credits/mo
10,000 credits/mo
50,000 credits/mo
Credit costs vary by action. Phone lookups can cost 5+ credits each. A simple enrichment workflow can burn through credits fast.
Pick the Right Tool
Choose LocalStitch if you...
- Sell to local businesses and need to find them fast
- Want a tool that works out of the box—no setup required
- Don't want to learn a complex workflow builder
- Need predictable pricing without credit surprises
- Want team-wide access at a flat monthly rate
Choose Clay if you...
- Need 100+ data providers for enterprise B2B enrichment
- Want to build custom automation workflows and pipelines
- Already have leads and need deep multi-source enrichment
- Have a RevOps team that can manage complex tooling
- Target mid-market and enterprise companies, not local SMBs
The Bottom Line
Clay is an impressive platform—genuinely one of the best enrichment and automation tools on the market. Their 100+ data providers, workflow builder, and Claygent AI make it a powerhouse for enterprise B2B teams running complex outbound campaigns.
But if you sell to local businesses, Clay is like using a Swiss Army knife to open a door—technically possible, but there's a better tool for the job. You'd need to configure a Google Maps integration, build enrichment workflows, map data columns, and manage a credit system where a single phone lookup can cost 5+ credits. Most teams spend weeks just getting their first workflow right.
LocalStitch is purpose-built for local lead generation. Search any business category in any location, get verified contacts with waterfall enrichment, and use AI research agents to learn about each business—all without building a single workflow. If your market is local SMBs, LocalStitch gives you the leads Clay makes you build a pipeline to find.
Start Finding Local Leads Today
Plans starting at $49/month. Cancel anytime.